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We stay awake and alive because Insurance helps families in financial distress, during the times of death, disability, disease, and accidents, and when families need help most. One incident can destroy a family’s future and development. We hope no one ever faces such a situation, but the truth is millions of people do. Unlike European countries we have poor social security. The rich can still recover from the financial loss, but the poor cannot recover from such a loss easily. Thus we believe we do a noble act by building awareness about such a product. We are against miss selling. Millions of people every year buy Insurance policies without understanding as they are usually told just a few things to sell the product. Many times these are lies or half-truths; as such commitments are rarely documented or recorded. Thus customers start hating insurance and its sellers hurting persistency and growth. This is no way to build a sustainable business. We believe everyone must fully understand what they are buying, and know both the positives and the negatives. They should know the options, and choose what is best for them and their needs